A 92-second film
Handwritten,
at scale.
Real notes in your own hand, to everyone you mean to write to.
How it works
Four parts, every week.
Your hand
A handwriting form and a few notes you have already written teach the plotter your letters. The pen on the paper is real ink.
Your voice
The drafts learn how you talk: the phrases you use, the goals you mention, how you sign off.
Every week
A short check-in on what is working and what is not. That conversation becomes this week's notes.
Your approval
You read every note before it is written. Nothing goes out without your yes.
returned a survey that came with a handwritten sticky note.
36% returned it without one.
One study of mailed surveys. It did not test advisor letters.
Garner, R. (2005). Post-It Note Persuasion: A Sticky Influence. Journal of Consumer Psychology, 15(3), 230-237.The idea
A weekly call, then the letters.
A 30-minute call each week gives me the client news to write from. Every letter goes out in your hand, after you approve it.
Just a thought
Who would you write to?
The service behind this film is Penmind, now open as a pilot for a few advisors.